The survey measured numbers of cards manufactured and market volumes. Major findings revealed that globally, in 2003, approximately 11.7 billion cards were manufactured, a 9.3 percent growth rate. The global card marketing measure in U.S. dollars increased 27.1 percent to $6.1 billion, resulting from the impact of microprocessor chip card growth. The regions surveyed were North America, Europe, Asia Pacific, Latin America and MEA (Middle East/Africa). The products surveyed were plastic cards of all thicknesses including traditional cards—with and without magnetic stripe, and chip cards that include contact, contactless and combi-cards for diverse applications such as financial hologram cards, ID cards, telecom cards, gift cards and more. The Survey revealed the following growth statistics: • 9.3% global unit market growth to 11.7 billion cards • 27.1% global dollar market increase to $6.1 billion, impacted by microprocessor chip card growth. • North America #1 in units slipping to #4 in dollars: lagging in chip card growth. • Europe #1 in dollars and #2 in units, driven by microprocessor chip cards in the financial and other secure (GSM) sectors. • Asia/Pacific card market #2 in dollars and #3 in units, driven by China and chip card growth. • Latin America now #3 in dollars. The Survey analyzed card-specific statistics and reported the following: • Traditional cards represent 83.8% of the units and 21.3% of the dollars while chip cards represent 16.2% of the units and 78.7% of the dollars on a global basis. • Non secure cards represent 42.9% of the global card unit market. • Financial hologram cards represent 11.9% of the global card unit market. • North American unit card market remains #1 in 2003 with 53.1% share while Europe is #2 with 22.1% and Asia/Pacific #3 with 17.8%. • Financial hologram units increased by 9.5% and dollars increased by 46.8% impacted by EMV migration to chip card. • Other secure cards had significant growth with 7.7% on units and 42.7% on dollars impacted by GSM/telecom and transit chip cards. Memory chip cards (prepaid telephone) have rapidly declined in most markets. • Non-secure units are up 10.9% driven by the Loyalty and Gift card sector. The dollar value declined by 10.0% impacted by price pressure. • Chip Card units grew 6.3% to 1.9 Billion while dollars grew slightly to $4.8 Billion influenced by GSM/Telecom growth, transit growth, EMV migration, prepaid telephone memory card rapid decline, healthcare growth, overall price pressure lmccullough@icma.com www.icma.com