Gemalto provided O2 Ireland with a comprehensive hosted solution that allows subscribers to easily manage and save their contacts on demand, directly from their handset or through the operator’s website. On replacing a lost or stolen phone, users simply connect to the O2 Ireland dedicated website and restore both their SIM and handset phonebooks over-the-air. They can also select the “synchronize” option in the menu of their new mobile phone. This twofold backup solution consists in saving and synchronizing the SIM and handset phonebooks on a Gemalto server. For O2 Ireland, outsourcing service management is a key benefit which allows the operator to focus on its core business – delivering premium quality services to its customers. „“The ability to restore phonebook content is immediately and powerfully attractive to subscribers,” commented Colm Codd, Head of Consumer Services, O2 Ireland. “Gemalto allowed us to meet a clear request from our customers: a hassle-free solution to recover their personal contact lists on demand, anytime, anywhere. We believe this compelling service will help us strengthen subscriber loyalty. „“ „“Delivering a service that helps subscribers efficiently manage their essential personal data, like their phonebook, is a key differentiator for O2 Ireland,” added Jacques Seneca, President Europe, Gemalto. “We are confident that our complete phonebook backup solution will provide O2 with a sustainable competitive edge.““ aline.borne@gemalto.com www.gemalto.com