The Gemalto product is fully compliant with telecommunications standards and its card body is certified 100 percent compostable, two features that make it unique in the market. The innovation answers a major challenge: reducing environmental impact while providing high-standard technical properties. The new card enables Mobily to convey their visual identity by displaying their branding with colors and graphics of the highest quality level, while keeping their logistics and warehouse processes unchanged. This eco-friendly initiative demonstrates that reducing environmental impact can be a springboard for both innovation and business development in the telecom industry. “Our goal is to contribute to the ecological friendly community, while enjoying the same usage experience,” said Samer Aldameri Vice President Products & Services, Mobily. “We also wanted simplicity and convenience in terms of brand exposure and logistics. Gemalto’s bio-sourced SIM perfectly matches all of our needs.” “Mobily is always at the forefront of innovation and Gemalto is proud to support them in deploying yet another breakthrough new to the world product,” added Philippe Vallée, Executive Vice President, Gemalto. “Going forward, Gemalto will continue to work closely with Mobily to rollout innovations that help them differentiate themselves in the market.” www.gemalto.com