The aim of MaXSSIMM is to design a complete solution (« max-SIM » card, mobile phone and operator servers) allowing application developers to rapidly roll out new multimedia services on mobile phones. The proposed technological innovations will lead to greater personalization of mobile phones, making services easier to use and multimedia content easier to access via a unified user interface. They will also enable users to synchronize their personal data with their PC, PDA or their operator’s server. The solution will ensure secure transmission and data confidentiality in an environment offering enhanced services, contents and devices. The consortium reflects the complementary nature of technical skills needed in a program like this. It includes microelectronics manufacturers like ST Microelectronics, NXP and TOPPAN Photomasks, digital security specialists like Gemalto and handset vendors like Sagem Communication. The consortium also benefits from the expertise of telecoms operators and service providers like Orange and Amadeus, as well as specialized SMEs like Trusted Logic, Voxinzebox and Cityvox. Eurecom (communication systems research institute) is helping with researching and evaluating the overall solution. These skills, complementary in the value chain, will allow MaXSSIMM to be rolled out rapidly in the mobile Internet services market and applications will be trialed as of 2009. The consortium plans to set up an approach to promote the solution developed within the framework of MaXSSIMM among technology users, i.e. mobile operators, device manufacturers and service developers. It is also planning to create a “MaXSSIMM” label, guaranteeing component compatibility. emmanuelle.saby@gemalto.com www.gemalto.com