The launch is a part of the recently announced Japan Mobile NFC Consortium that brings together the country’s three largest operators to coordinate the adoption of multiple international standards for NFC. Subscribers are able to experience various types of contactless services ranging from mobile payments, transportation services, e-driver’s licenses, e-ticketing as well as information acquisition from smart posters. The launch sees participation from a wide-range of leading industries including car manufacturers, airlines and cinema operators. The launch in Japan will also allow end users to use NFC services both domestically and outside of Japan.
KDDI’s early migration to Gemalto’s Upteq NFC high-end security SIM-format device provides a solid protection for the operator’s investments in NFC with lower risks and higher returns. KDDI began last year to insert UpTeq NFC in handsets in place of the standard SIM/UICC so they are ready now to mass deploy NFC services. This further permits the operator to progressively incorporate new partners without the need to extensively pre-qualify each and every service and application or anticipate all the subscriber configurations ahead of time. Service providers and KDDI are able to easily deploy and manage new services and install additional applications with full flexibility, after card issuance to end users. KDDI’s mobile NFC program will be based on international standards compliant with GSMA’s Pay-Buy-Mobile specifications, allowing for faster market rollout and ensuring a high level of security for transactions.