According to the Report these NFC applications beyond payment will together account for EUR 10.4 billion in revenue by 2018. The global availability of NFC handsets unlocks a new expansion path for applications that take advantage of this now-existing infrastructure. NFC represents an opportunity to develop a new merchant to consumer relationship making one-to-one marketing really operational.
NFC applications bring users new means of interactions with their environment. Thanks to NFC applications, users can benefit from new services, or enjoy additional convenience in existing day-to-day functions. Also, NFC brings increased efficiencies to enterprise applications, simplifies hardware development, eases user interface development, etc.
Thierry Spanjaard, CEO of Smart Insights declares: “the industry has been awaiting this for years! Now the NFC handsets are sufficiently widely distributed to become a base for a global application development. NFC technology brings many possibilities that remain insufficiently explored for the time being.”
This Smart Insights Report includes sections about each NFC market beyond payment: retail, loyalty, marketing, consumer services, enterprise services, industrial services, transportation, healthcare, gaming, government ID, automotive and smart cities. The report includes a qualitative analysis, and quantitative forecasts for each market segment.