By the end of 2011, global RFID system markets (excluding immobilization) are expected to amount to almost 5.3 billion Dollars, a year-over-year growth in excess of 16 per cent. RFID systems software revenue will outpace that from services, transponders and readers. When automobile immobilization is included the total market size is approximately 6.2 billion Dollars, representing 13 per cent growth next year. Hotspots include: • Massive retail deployments: “Item-level apparel tracking is probably the biggest area to watch in 2010-2011 and beyond,” researcher Liard notes, “especially due to Wal-Mart’s ‘jeans and basics’ tagging announcement.” JCPenney, Marks & Spencer, and American Apparel among others remain key retailers to watch given their existing programs and deployment plans. • Asset tracking and management: Asset tracking and management applications continue to gain momentum in verticals including healthcare, manufacturing (particularly the aerospace and defense sector), transportation and logistics. • An explosion in passive UHF transponders: According to Liard, “ABI Research expects to see a CAGR of 74 per cent in passive UHF transponders from 2010 to 2014 thanks to burgeoning demand within key applications such as retail apparel tagging and asset management.” • Regional performers shine: the “Rest of World” region, which includes the Middle East, Latin America, South Africa and others, currently comprises only 7 per cent of the overall RFID market but it is expected to adopt RFID solutions faster than any of the more industrialized regions. This is due to increased focus on using RFID in the Middle East in the oil and gas space and for construction; in Latin America for animal ID, food safety, and retail; and in South Africa for RTI, among others. Details of these and many other aspects of the RFID market may be found in ABI Research’s “RFID Market Data” which provides extensive data on RFID revenues and unit shipments, segmented by technology, application, vertical markets, and much more. www.abiresearch.com